In my Ubuntu 14.0 (Dell Inspiron), brightness controls were not working at all. So I started searching for other alternatives to sets the brightness.
finally I found this xrandr.
it is great tool to set the brightness and even to rotate the screen.
--brightness flag can be used to set the brightness (best values: 0 - 1)
--brightness flag cab be used to rotate the screen (possible options : normal, left, right)
Usage:
./brightness_control.sh + # Increase the brightness by 0.05
./brightness_control.sh - # Decrease the brightness by 0.05
./brightness_control.sh 1 # Set brightness to 1